Leading a comprehensive website redesign for Pinc Wellness, an established e-commerce brand specializing in natural vaginal health products. The project focuses on creating an intuitive, educational, and conversion-optimized user experience that builds trust and guides customers to the right products for their needs.

High cart abandonment rates on product pages

Poor user engagement with website content

Text-heavy interface lacking visual elements

Created clear visual aids and infographics to explain product benefits and usage instructions

Developed interactive product demonstrations and prototypes

Refined copy to boost reader engagement and information retention

Restructured content layout for better clarity and flow

Minimalist and clean aesthetic

Professional yet approachable tone

Feminine and delicate design elements

Soft color palette featuring muted pinks and neutrals

Bringing extensive experience in:

Healthcare and wellness e-commerce design

Converting complex information into engaging visual experiences

Optimizing user journeys for improved conversion rates

Creating cohesive design systems that balance business objectives with user needs

Complete website redesign

Mobile and desktop responsive layouts

Educational and brand illustrations

Enhanced product page experience

Implementation of user-friendly navigation systems

Reduced cart abandonment rates

Improved product understanding and selection confidence

Enhanced user engagement with educational content

Stronger brand trust and credibility

Increased conversion rates