GTM / Amazon Music and Disney+ Promotion
Midori Ng
Worked closely with product, marketing channel owners, and cross-company teams (i.e. Retail, Artist & Label Relations, Alexa, Amazon Music Merch etc.) to execute multi-level marketing plan.
Defined content strategy including titles to include in marketing material, messaging, promotional plan, and targeting.
Key acquisition channels included paid social, Amazon Associates (affiliate program), email marketing, and site merchandising. Launch included US,CA markets with a plan for future global rollouts.
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Posted Dec 20, 2022
Served as the Go-To-Market (GTM) lead of the highly anticipated integrated marketing promotional campaign (up to 6 months of Disney+ with Amazon Music Unlimited
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