Campus - Rebranding Adventure with Classical & Modern Design

Last summer, I had the opportunity to dive back with an old client on a new rebranding adventure. While the entire project is currently on pause, one of the directions we explored was too exciting not to share. An experimental path that melded the roots of classical education with cutting-edge, modern design.

This concept was all about building on the groundwork. We wanted every part of the visual identity to feel like a thoughtful upgrade. From the color palette and font combinations to the collage-driven photography and elegant UI details, everything was designed to pay homage to tradition while boldly pointing toward the future.

Our creative relationship with this client has always been a two-way street. It all started with their logo and core identity, and over the years we’ve worked on all sorts of projects together. One recent highlight: launching the Shaq Scholars program, where I had the opportunity to design a logo for a truly meaningful initiative.

Working on projects like this, where history and innovation meet, is what keeps the spark alive. I hope you enjoy this little behind-the-scenes look as much as I enjoyed being a part of it.

Ready to build something iconic together? Let’s bring your vision to life.

I’d love to hear what you’re working on!