Portfolio - Iris Wang

Digital Marketer

Email Marketer

Social Media Marketer

Adobe XD

Canva

Facebook

Google Ads

Instagram

Capella Hotel Group

With a 3rd person lens, start with a one sentence summary of this project! Who was involved with this project, and what did you create together? Explain this as if no one has heard of this project before.

The Spark ✨

During the pandemic, spa businesses in Singapore were drowning. They weren't allowed to operate at full scale and also with all the safe distancing measures, it made it even more difficult to carry on with the business.

On the brink of folding the business, I helped to open up more opportunities to do pre-sales for spa passes and sell the idea of wellness treatments that we all deserve during this tough time.

The goal was to get out of the reds and support the staff and operations and scale the business up once the measures are lifted.

The Stats 💯

Timeline: 6 months Budget: $2500 per month (retainer) Deliverables: • Google Ads • Facebook and Instagram Ads • Social Media Rebranding and Brand Guidelines as to how to portray the business

The spa business, within 6 months.. made 200% profit from the previous year before covid!