With over 30 years of experience, MPI Research needed an identity that reflected its expertise while introducing a fresh perspective to pharmaceutical market research. Built around the idea of A Breath of Fresh Air, the brand brings clarity, openness, and a human perspective to a complex industry.

Inspired by the feeling of breathing in a forest, the identity centres on a custom mark representing a canopy. Its geometric forms also suggest an open book and open space, expressing the brand’s commitment to knowledge, transparency, and understanding patient needs.

The visual system extends across print, digital, and motion applications. Natural imagery, considered typography, and a restrained graphic language create a consistent brand experience, balancing MPI Research’s established expertise with a contemporary identity designed for continued growth.