Crumbs

Crumbs is a cookie that is irresistably crunchy on the outside and gooey on the inside. The whole brand revolves around this concept.

The logo is a playful blend of rough and smooth textures to visually mirrors the cookie’s contrast of crunchy and gooey.

The packaging features a bold, close-up image of the cookie which highlights its textures, tempting you to imagine that first delicious bite.