The idea behind Umami Burger was to take the best of Kauai’s resources and combine them with the amazing culinary fusion that happens on the island. This meant creating a vibrant visual identity and design language that takes cultural cues and diverges from the expected.

Brand Identity

Creative Direction

Collateral Design

Website Design

Part of operating a food business is embracing the number and variety of touchpoints by which a customer experiences your brand. While a website is often the first introduction, it is important to invest in other surfaces such as signage, apparel, and the in-person experience.