Lumi Gummies — AI Art Direction

An AI-produced Meta campaign for Microdose’s Lumi Gummies. Six flavors, three formats, one editorial language - every frame planned, lit and directed like a real shoot, from concept to execution.

The campaign needed to make six flavors feel like one range without flattening their individual character. I set shared rules for composition, lighting, texture, and scale, then adjusted color and ingredients around each product.

Each image began with a clear setup. I defined the scene, framed the product, and refined how fruit, sugar, liquid, and light behaved until every element felt deliberate. AI handled production. Art direction set the standard.

The system was planned across horizontal, square, and vertical formats from the start. That gave the campaign room to test new messages and placements while keeping the same visual language.