Sol Cosmetics: E-Commerce Redesign with AI Content

Sol Cosmetics makes lip products with clear premium positioning. The platform was not carrying it through. Navigation created friction, product discovery felt unstructured, and checkout was losing people before conversion. The brief covered the whole experience: usability, visual identity, and content production.

Flow first. I started with the user flow. A full audit of the existing journey showed where people dropped off, in navigation, in browsing, and at checkout. The information architecture was restructured so discovery is intuitive: cleaner category logic, better hierarchy, and a checkout sequence simplified to cut abandonment at the last step.

Visual system. The visual language was rebuilt around a consistent layout system. Warm, refined, contemporary. Improved typographic hierarchy and readability keep the interface clear without losing the approachable tone the brand needs. The design system and UI kit were built to scale, consistent across current pages and flexible enough to absorb a product line expansion without starting over.

AI content production. Alongside the UX work I used AI tools to generate branded visual content for the site and social, with imagery calibrated to the brand's palette, tone, and mood. That gave Sol Cosmetics a content system that stays on brand and does not depend on a new photoshoot for every asset. This is the part of my practice where AI does production work rather than sitting in the pitch.

Result. A platform that converts better and communicates the brand more consistently, with content infrastructure that scales alongside it.

Timeline: 3 weeks. Year: 2026. I led UX, UI, and the AI content system.