They approached me with a vision - to open up a clothing boutique in the heart of the Arts District in Las Vegas. This idea was simple - they were looking for a brand that was simple, modern and versatile.

If you're in the Las Vegas area, make sure to stop by and support this incredible business.

While designing their Primary Logo, we decided that simplicity is key. A big source of inspiration for their brand was the neon sign. More often than not, they are simple and straight to the point. Check out how they made their neon sign vision a reality in the images below.

I personally believe that the secondary logo can be more recognized than the primary logo. Being inspired from their name, I decided to creatle a simple heart with LV in the middle, signifying both the name of the store, and the owners' love for their city.