During my time at Kalungi, I had the privilege of spearheading a rebranding project for ChannelApe, a provider of e-commerce and retail technology solutions. ChannelApe sought a revitalized brand identity that exuded a sense of modernity, simplicity, and enduring appeal. To achieve this vision, our strategy involved adopting blue as the dominant color, alongside the incorporation of circular motifs into their logo design. Additionally, we prominently featured UI widgets in the visual language to underscore the focus on their product offerings.