Personal Brand Identity Design
Dinarte Bueno
Personal Brand Identity Design
I created my personal brand to reflect both my roots and my design philosophy. The primary green comes from the Araucaria tree (Paraná Pine), a symbol of the region where I was born. The logo merge the seed of this tree, the pinhão, with the pen tool icon, a universal symbol of design.
This fusion represents both my origin and my craft, connecting nature and creativity in a simple, meaningful way.
The concept started from the Araucaria pine — a strong Brazilian symbol. Early sketches explored how to distill it into a simple, geometric mark.
The logo was developed by merging two strong symbols: the pinhão (seed of the Araucaria tree) and the pen tool icon. The process involved refining sketches and digital iterations to achieve a simple, balanced form.
The final symbol balances organic inspiration with precision, creating a timeless logo that works alone or with a wordmark.
The final mark highlights simplicity and precision. Designed for flexibility, it works across different scales and backgrounds, ensuring a consistent identity in any medium.
Applied across different materials, the identity adapts seamlessly while staying instantly recognizable.
The identity was designed to be versatile and functional, adapting seamlessly to print and digital contexts. From business cards to apparel, it communicates consistency and professionalism.
More than a logo, this project is a visual identity that bridges culture, design, and storytelling.
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Posted Sep 22, 2025
Designed a personal brand identity merging cultural symbols and design.
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