Developing Story-driven Email Marketing Campaigns
Aleah Jeiel Nova
EMAIL AD SEQUENCE: COFFEE BEAN DELIVERY FOR WORKPLACES
relationship phase:
(note: 'Tcta' means 'transitional call-to-action' while 'Dcta' means 'direct call-to-action')
Tcta 1: coffee personality test for your workplace equipment. (if you don’t have an equipment yet, take a test to find out what equipment will work best for you?)
Tcta 2: free PDF about…
Tcta 3: free PDF about… and coffee personality test (1)
selling phase:
Dcta: free Santa Courier (a very generous courier who is diligent with the people’s needs). if not, here’s a coffee personality test for whatever equipment you have/coffee bean for adventurers…
2nd relationship phase:
if yes, Tcta: give a discount, or promo (anything to protect and nurture the goodwill)
if no, but they opened it, countdown Dcta: 50% off for your first month of company coffee courier*
if did not open, Tcta: PDF about… and coffee personality test (1)
*if yes, Tcta: welcome to the coffee club, here’s a gift for your next order
if no, Tcta: PDF about… and coffee personality test (1)
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Posted Apr 20, 2024
I developed story-driven email marketing campaigns that connected with the audience on an emotional level, to increase customer retention and maintain goodwill.
