Boosting Hotpoint's Sales with Content and Campaign Strategy

Hotpoint returned to television with its largest ad investment since 2018. To amplify this momentum and engage a wide customer base, we developed a tailored promotional campaign across multiple client platforms, each with unique offers designed to maximize appeal and drive sales.

Support Hotpoint’s TV ad campaign with high-impact promotions across client platforms.

Engage customers with tailored offers and personalized digital journeys.

Drive significant brand visibility and boost sales for Hotpoint products.

Each client’s promotion was designed to resonate with their customer base. For example:

Argos: “Win either £5000 in Sainsbury's vouchers or £2500 in Argos vouchers” House of Fraser: “Win the cost of your appliance back”

We crafted messaging for each client to maximise relevance and brand alignment.

We collaborated with an agency to build unique landing pages for each client’s promotion, providing detailed entry instructions and a seamless user experience.

Coordinated with each retail client on media placements across their platforms:

Media Types: Google Display Network (GDN), Facebook and Spotify ads, emails, homepage banners, and more.

Tailored promotions through each retailer’s digital and physical spaces allowed us to capture consumers' attention at multiple touchpoints.

Phase 1: Teaser email introducing the ad campaign.

Phase 2: Promotional launch email connecting the TV ad with the offers.

Phase 3: Follow-up reminders and a post-signup journey to encourage conversion.

1+ MILLION IMPRESSIONS!

40% UPLIFT IN Q3 SALES!