Essential Tips for Amazon Sellers to Write Effective Amazon Pro…
Elizabeth Gatheru
Amazon is the biggest online retailer on the planet with more than 500 million products in stock and selling more than 4000 products per minute.
With only 30% of Amazon buyers reaching the second page of a search result, your goal as an Amazon seller should be to rank on the first page of a search result.
Writing a successful product description is an important step if you want to hack Amazon’s algorithm and enhance your search rankings.
So, how do you write an Amazon product description that reaches many viewers and convinces them to buy your product?
Let's explore essential tips on how to write Amazon product descriptions.
Why are Product Descriptions Important on Amazon?
As an Amazon seller, product descriptions are important to your audience and potential customers.
These descriptions inform your audience about your products— what the products are, what they do, and why people should buy them.
Your product descriptions also directly influence Amazon SEO. Remember, Amazon is a search engine just like Google.
Crafting successful Amazon product descriptions enables you to describe your product to Amazon.
And, it shows Amazon’s A10 algorithm why your product listing should have a valuable ranking on the Amazon site.
What Do Customers Look for in a Product Description on Amazon?
Amazon is a crowd favorite when it comes to online shopping.
Research conducted on American consumers showed that 89% of consumers prefer to make their online purchases from Amazon in comparison to other e-commerce stores.
So, you need to optimize your product listing description on Amazon to gain a share of these potential customers.
55% of these consumers further highlighted that product descriptions play an essential role in their purchase decisions.
But, your product description is more than just a few words describing your product listing.
Here are some aspects that customers look for in an Amazon product description:
Readability–Make your product description easy to read and understand.
Easy to scan through– You can use bullet points to ensure your target audience can navigate through it quickly and easily.
Proper formatting and good grammar—If your grammar and formatting are poor, any potential customer will assume your product is equally mediocre.
A title
An explanation of how your product benefits the customer.
When a customer buys something online or in a physical store, they are looking to solve a certain problem.
Your product description on Amazon should convince the customer that your product will not only solve their problem, but also it's the best product out there to solve that particular problem.
Remember, you also have to observe certain Amazon guidelines when writing your product description.
So, how do you create good Amazon product descriptions that beat Amazon’s algorithm and improve your search rankings and conversion rates?
How to Write Good Amazon Product Descriptions
Keep it Simple!
When writing a product description on Amazon, you should know your product will attract a diverse audience— not everyone is an expert in that specific domain.
Avoid using overly technical terms as you may scare away customers.
But, do not also use overly casual language.
Always sound professional—business–casual—only use technical jargon in unavoidable instances.
For example, do not go on and on about a battery's composition and amperage. Rather, talk about how many days the battery lasts.
Basically, a good Amazon seller tip is to strike a balance between specs and language when writing Amazon product descriptions.
Invest in SEO for Amazon Products’ Descriptions
Amazon A9 algorithm is a product-based search engine. Each time a consumer searches Amazon, this algorithm matches the consumer with the most relevant product.
But, Amazon’s A9 algorithm does not work exactly like the Google algorithm.
To come up with the best SEO-friendly product descriptions that optimize for the A9 algorithm, your primary focus should be using the right keywords based on the most popular customer queries.
To come up with the right keywords for the A9 algorithm consider the following aspects:
Keywords used by competitors offering similar products
Synonyms or spelling variations of your keywords
The words and phrases that your target audience searches
A9 also considers sales when doing its rankings.
So, new sellers should consider investing in Amazon’s sponsored ads to boost their rankings.
Do not Oversell Your Product
Most first-timers may try too hard to convince the customer to buy the product.
Do not be a bully, who misrepresents their product just to rank. You will be hit with many negative reviews and lose the trust of your audience.
While the ultimate goal is to sell to your customer, you should also ensure the text in your product description contains value for your customers
Know What an Amazon Product Description Is and Is not
To gain better insight into what Amazon requires in a product description, visit Amazon’s Seller Central.
Some key points highlighted by Amazon on what a product description includes are:
Competitors should not be included
Include the Features and benefits of products
Use clear and concise language
Grammatically sound
Text only with a limited number of characters
Includes the best application for the product
Note that your product description should not:
Be long
Promote external websites
Include details about other products other than the product listing
Contain company details
Be stuffed with keywords
Make Comparisons or plagiarize competitor products
Amazon also has strict guidelines on how Amazon Sellers should Format their product descriptions.
An Amazon product description should have a product title (200 characters or less), a bulleted key product features section (500 characters or less), and a main product description section (2000 characters or less).
Focus on the Product Benefits
As an Amazon seller, your product description should always reflect your product’s benefits more than the product’s details.
Let's break down how to follow this strategy using the template provided by Amazon.
Your product title should highlight one benefit. For example, “Dry Skin” is a widely-searched keyword.
Your key product features section should highlight the five primary product benefits that your customers care about.
Your buyers quickly scan through your features list, so make sure you understand your buyers’ persona.
Your product description section should tell the story of how your product benefits the buyer.
Here you expand on your key product features and include more product benefits for your buyer.
Increase click-through rates using keywords and Amazon backend search terms
The best way to impress Amazon’s algorithm for more traffic and to boost your click-through rates is by using relevant keywords in your product description.
In the title section, place the keywords at the beginning of the title.
In the product features and product description sections, create a delicate balance between showing the value of your product and including relevant keywords.
Remember, you should not carry on keywords used in one section to the other section. And, you should not stuff keywords.
Conclusion
Writing an Amazon product description requires you to create a good balance between understanding the SEO for Amazon sellers and your potential buyer’s persona.
You have to use the right tone, formatting, and keywords to achieve this goal.
Thankfully, these Amazon selling tips will help you create a killer Amazon product description and skyrocket your Amazon sales.
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Posted Mar 20, 2025
Essential Tips for Amazon Sellers to Write Effective Amazon Product Descriptions Amazon is the biggest online retailer on the planet with more than 500 millio…
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