Redesigning OLAYs Gift Sets.

Ben Attwood

Art Director
Graphic Designer
Packaging Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Olay
Procter & Gamble

Gift sets constitute a substantial portion of OLAY’s sales, historically concentrated around seasonal peaks like Christmas.

OLAY tasked us with the repositioning of these sets as a perennial offering attractive to consumers year-round. The success of these gift sets resonated to the extent that they're now stocked in every major pharmacy across the United Kingdom and Europe.

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