Redesigning OLAYs Gift Sets.
Ben Attwood
Gift sets constitute a substantial portion of OLAY’s sales, historically concentrated around seasonal peaks like Christmas.
OLAY tasked us with the repositioning of these sets as a perennial offering attractive to consumers year-round. The success of these gift sets resonated to the extent that they're now stocked in every major pharmacy across the United Kingdom and Europe.
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Posted Dec 6, 2023
OLAY tasked us with the repositioning of these sets as a perennial offering attractive to consumers year-round.
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Olay
Procter & Gamble
