Nothing Beats Grit.
Ben Attwood
A global B2B + B2C campaign behind Les Mills high-intensity HIIT workout, GRIT.
Aimed at boosting the adoption of the Les Mills workout among gyms and fostering inspiration for individuals to become instructors. This campaign secured Gold at the NZDM marketing awards.
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Posted Dec 6, 2023
A global award-winning campaign behind Les Mills high-intensity HIIT workout, GRIT.
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Les Mills
