Nothing Beats Grit.
Ben Attwood
Art Director
Graphic Designer
Social Content Design
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Les Mills
A global B2B + B2C campaign behind Les Mills high-intensity HIIT workout, GRIT.
Aimed at boosting the adoption of the Les Mills workout among gyms and fostering inspiration for individuals to become instructors. This campaign secured Gold at the NZDM marketing awards.
