Social Media Grid System Design for Palau Robert

Year 2024

Palau Robert, Barcelona's public exhibition center run by the Generalitat de Catalunya, mostly published graphics tied to each exhibition and event, which left the institution's own voice a bit lost in the feed.

The challenge was building a flexible grid system for social media that could hold different types of content, interviews, exhibition announcements, data or agenda, each with its own visual treatment, while still feeling like one cohesive system tied to the institution itself, reinforcing its own identity and making sure its identity came through clearly.