Coco & Eve is a fast-growing beauty brand with a constant rhythm of new launches, seasonal campaigns, and digital content needs across haircare, skincare, body care, and loyalty. The work needed to stay visually consistent with the brand while flexing across different product ranges, campaign messages, and performance channels.

As Brand Designer and Digital Designer, I supported creative across product launches, paid social, CRM, e-commerce, and organic content. My role included art direction, campaign asset development, social media design, email layouts, visual merchandising support, and adapting launch concepts into the formats needed for digital rollout.

The final work spanned launch assets, paid social creative, email designs, website visuals, social media content, campaign toolkits, and product storytelling across multiple ranges. For the innovative retinol-haircare Youth Revive line and new skincare product range, I contributed heavily to the art direction and digital rollout, helping shape how the range showed up visually across campaign and commerce assets, while the on-set production was handled separately.

The work supported Coco & Eve’s launch and campaign cadence with a more consistent flow of high-quality creative across key digital channels. By turning product stories into clear, scroll-ready, and commerce-friendly assets, the brand could keep new ranges, seasonal moments, and loyalty initiatives moving across email, social, paid, and e-commerce while keeping its Bali-inspired self care messaging.