Comprehensive SEO Overhaul for Multinational Visibility

Project Overview:

A client faced significant SEO challenges, including issues with meta descriptions, headings, broken links, and canonicalization, which hampered their website's performance across the USA, UK, and Australia. Our mission was to resolve these technical setbacks and enhance their organic presence through a holistic SEO campaign encompassing on-page, off-page, and technical SEO strategies.

Our Approach:

We initiated the project with an exhaustive website audit, competitor analysis, and in-depth keyword research. Collaborating closely with the client, we identified the most relevant and high-impact keywords to target. Our on-page optimization efforts included refining title tags, meta descriptions, headings, image alt text, URL structures, and addressing broken links. We also optimized the site’s technical aspects, including robots.txt, XML sitemaps, and redirections, ensuring a robust SEO foundation.

Simultaneously, we executed a targeted off-page SEO strategy, building quality backlinks to enhance the site's authority and search engine ranking potential.

Results:

Our comprehensive SEO strategy yielded impressive results:

Top 5 Rank for the most competitive keywords across the USA, UK, and Australia.

234% increase in organic traffic, significantly boosting the client's online visibility.

965 new keywords ranked, with the site previously unranked for these terms.

40+ keywords achieved Top 5 rankings, solidifying the website's authority in its niche.

By adhering strictly to white hat SEO practices, we not only resolved the initial technical issues but also propelled the website to new heights in search engine rankings, driving substantial growth in organic traffic and keyword visibility.