german power tool manufacturer BOSCH is part of the AMPShare alliance, a group of companies that share the same battery system called AMPShare.

to introduce and create awareness for their product, BOSCH and the AMPShare alliance used to create one single video to showcase all the features and benefits of their battery system. and, since results in a longer video, they wanted one additional, shorter video to remind the audience of what they have already have learned about the product.

to have more attention and impact on social media platforms, we decided to produce not only one but four shorter videos, each one focusing on one of the main benefits of the product and leaving out features and technical details completely - and at the same production cost and just a bit more effort for concept and script writing.

this way we increase chances to be shown to the target audience, keep the message clear, concise and memorable, and avoid boring followers with the same spot over and over.