InsightDrift is an AI-powered productivity web platform designed to help users stay focused, reduce distractions, and maximize output. It offers smart deep work recommendations, focus tracking, and task prioritization based on user behavior and goals. I designed it in Figma and developed the full landing page on Framer, with a strong emphasis on clean visuals, hierarchy, and persuasive copy to drive users to take free trials.

The main goal was to create a visually engaging and high-converting landing page that:

Clearly communicates the value of InsightDrift’s AI features.

Builds trust with first-time users.

Drives free trial conversions through engaging layout and strong CTAs.

Showcases the core features in a clean and modern design.

Clarity of complex AI features: Explaining technical AI-driven productivity concepts in simple copy that a user can understand easily.

Visual hierarchy: Balancing a rich UI while maintaining a distraction-free, conversion-focused design.

Dark UI optimization: Ensuring accessibility and readability while using a modern dark theme.

Framer animations: Crafting subtle micro-interactions that enhance engagement without overwhelming the user.

Through research-driven decisions and strategic layout planning, I built a high-converting and aesthetically pleasing website that:

Clearly conveys InsightDrift’s product value

Creates smooth user journeys with engaging scroll-based storytelling

Utilizes icons, data visuals, and micro-interactions for trust and clarity

Resulted in better design confidence, improved my Framer prototyping speed, and gave me real-world experience in communicating complex SaaS tools visually