Amberly is a premium Shopify store I designed and built to show what a small brand can look like when every detail is considered.
The goal: make a growing skincare brand look like a luxury label, build trust at first glance and turn visitors into buyers, without a heavy theme or slow apps.
What I built:
Cinematic hero: a product film where the cap opens and the oil drips, in a seamless loop. It blends into the page background so it feels alive, not like a video player.
Brand storytelling: the brand promise lights up word by word as you scroll, with animated stats, ingredient cards, ritual steps with a live progress line and a parallax "about" section.
Built to sell: size and price selector, add-to-cart, a shoppable product collection, reviews carousel, press logos and newsletter sign-up.
Mobile-first: a floating capsule navbar, a full-screen mobile menu and a sticky buy bar. It is designed for the thumb first, and looks just as good on desktop.
Fast and lightweight: hand-written code with no page builder, so it loads quickly and respects "reduce motion" settings.
Easy to manage: the design converts into a Shopify section with editable blocks (bundles, FAQs, features, videos), so you can change text, images and prices from the theme editor.
Tools: Shopify (Liquid), HTML/CSS/JavaScript, AI-generated product imagery and video.
0 likes · 1 view · Nov 13, 2026
A luxury Shopify store design for a hair-care brand, with a cinematic hero film, scroll-driven storytelling, a shoppable collection and a mobile-first layout.
