Guided by a passion for movement, balance and overall health.

Connexion Pilates, a growing Pilates studio, needed to recover from a stalled website redesign project and transition to a more manageable platform. After their collaboration with a previous agency was interrupted, they required an experienced WordPress developer to take over development while their marketing agency continued to handle design and strategic direction. The primary challenge was creating a bilingual, easy-to-manage WordPress site that could support the studio's ambitious growth plans—including potential expansion to multiple locations, evolving service offerings, and intensive marketing campaigns. With a possible rebrand on the horizon, the site needed to be built with flexibility at its core, allowing for seamless updates to everything from class schedules and blog content to brand identity elements, all while maintaining a professional user experience across devices.

Develop a user-friendly WordPress platform that empowers the Connexion Pilates team to independently manage and update content without technical expertise

Seamlessly integrate partner agency designs by translating provided mockups and assets into seven custom page templates (Home, Services, Team, Blog, Contact, Policies, and Promotions)

Build for scalability and evolution with a flexible architecture that accommodates future additions of new services, studio locations, and rebranding efforts including potential name or logo changes

Enable bilingual functionality with a robust EN/FR translation system to serve both English and French-speaking clientele in the Quebec market

Support comprehensive marketing operations by creating infrastructure for campaigns, promotions, lead capture, and newsletter integration with Mailchimp

Integrate with Zenoti booking system to streamline class scheduling and client management workflows

Ensure mobile-first responsiveness with thorough testing across mobile, tablet, and desktop formats to provide optimal user experience for clients booking classes on any device