Smartcademy: Tech Education to the Masses

Smartcademy is a Singaporean EdTech start-up offering professional tech training to all at accessible rates.

In 2020, I partnered with Smartcademy for a brand and website revamp. From logo, to style and language, and their final website (including copywriting and images) — via research and re-iterative design for a smart and savvy new look and feel.

With our kick-off workshop diving deep into key areas for market research - competitors and partners, target audience as well as our “ideal” brand perception in keywords, I followed up with a comprehensive design process for the team, covering in phases:

User research (moderated interviews) with existing and potential students + mousetracking on Hotjar

Market research with tools like screaming frog, SEMrush

Brand and logo design

User experience design - UI and copywriting