Smartcademy: Tech Education to the Masses
Jodie Loi
Smartcademy is a Singaporean EdTech start-up offering professional tech training to all at accessible rates.
In 2020, I partnered with Smartcademy for a brand and website revamp. From logo, to style and language, and their final website (including copywriting and images) — via research and re-iterative design for a smart and savvy new look and feel.
With our kick-off workshop diving deep into key areas for market research - competitors and partners, target audience as well as our “ideal” brand perception in keywords, I followed up with a comprehensive design process for the team, covering in phases:
User research (moderated interviews) with existing and potential students + mousetracking on Hotjar
Market research with tools like screaming frog, SEMrush
Brand and logo design
User experience design - UI and copywriting
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Posted Oct 7, 2022
Smartcademy is an EdTech start-up offering professional tech training to all at accessible rates.
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