Enhancing User Experience and Interface of the Website

This case study delves into the redesign of the Papachubbys Lakeside Resort website, aimed at enhancing both user experience (UX) and user interface (UI). The primary focus was to simplify the layout, improve navigation, and optimize content for better SEO and user engagement.

Key Decisions for UX:

Simplified Layouts: Adopted familiar patterns to avoid complicating the design, ensuring users find navigation intuitive.

Prominent Call to Action: Emphasized the "book now" button to draw attention and encourage bookings.

SEO-Optimized and User-Friendly Headline:

"Best Lakeside Resort Restaurant and Bar in Lake of the Ozarks" (h1)

Integrated high-value keywords to target specific searches and enhance local SEO. Also helps users to understand what the website is about.

Streamlined Content:

Limited homepage content to relevant information, removing unnecessary details to clarify the website’s purpose.

Reorganized navigation by removing less essential pages like rates, maps, and FAQs to the homepage to provide quick summaries. And added a few sections for those on the homepage.

Enhanced Information Accessibility:

Simplified access to key information by summarizing amenities and activities on the homepage, facilitating quicker user decisions and improving site navigation.

Enhanced Accessibility:

The original text gray color had a low contrast ratio, I changed the color shades to improve the contrast ratio for better readability and accessibility.

Text Contrast Ratio

Key Decisions for UI:

Adjusted Visual Elements:

Implemented a background overlay to diminish the distraction caused by the initial background image and highlight important elements like headings and call-to-action buttons.

Softened box appearances by applying a small 4px border-radius.

Interactive Features:

Developed an interactive section for amenities and activities with hover effects on images to engage users and maintain their attention.

Created a distinctive section rotated by 7 degrees on the Y-axis to showcase available activities at the resort.

Outcome:

User Engagement: The redesign led to a more engaging and navigable website with structured content and sections, encouraging longer visits and more interactions.

SEO Performance: The strategic use of keywords and streamlined content improved search rankings, making the website more visible to potential guests. Also eliminated a few unnecessary pages that had low content.

Conversion Rates: The clearer, more accessible layout and prominent booking options increased conversion rates, directly impacting revenue.

Impact:

Improved User Retention: The website redesign resulted in lower bounce rates due to easier navigation and quicker access to information.

Faster Decision Making: Users could make decisions more efficiently with concise information and prominent calls to action.

Better SEO Outcomes: The focus on essential content and elimination of low-content pages enhanced overall SEO effectiveness.

My Redesign

The Real Website

Real Website

Like this project

Posted Jan 3, 2025

Enhancing User Experience, Interface, and SEO of the website. The website redesign resulted in lower bounce rates due to easier navigation and quicker access.

Likes

Views