OhmGrid | Visual Identity Development

Powering Up OhmGrid: Designing the World’s First Electricity Company You’ll Actually Want to Talk To!

👉 About The Brand

OhmGrid is an innovative home-based utility alternative powered by solar energy, that makes clean, reliable off-grid power accessible to homeowners and businesses.

👉 The Brief

Electricity companies aren't particularly known for their accessibility or friendliness. The complicated processes, technical jargon, and bureaucratic hurdles that often accompany traditional electricity providers have created an experience that feels distant and detached from the very essence of what consumers seek: a reliable power source. It's a frustration many of us have encountered—the endless loops of automated customer service, convoluted billing procedures, and an overall lack of transparency.

My goal was to use the visual identity of OhmGrid to create something that has never before existed: an electricity company you actually want to engage with.

This concept aims to spotlight the unseen ties forged by electricity, transforming a mundane element of wires into a visual narrative of connectivity. I paired this unique graphic element with a vibrant color palette to create a distinctive visual language that goes beyond the technical aspects of energy.

OhmGrid’s color palette borrows the blue from its parent company, BlueSkyPower, and a sustainable, eye-catching green was introduced as an action color to direct the user’s experience.