Slash App Branding & Identity Design
Anand Bongir
Slash: Where Food Meets Fun
CLIENT – Slash
TIMELINE – 2 weeks
SERVICES – Branding & Identity Design
PRODUCT – Slash App
Slash is a smart food pickup app designed to take the hassle out of ordering from your favourite restaurants—while adding a little extra flavour through exclusive savings. The brand needed a visual identity that could match its vibrant energy and effortless experience.
We crafted a playful yet clean brand system built around a cube—each side showcasing a distinct food icon: pizza, burger, and a drink. These abstracted forms come together to form a dynamic logo that’s memorable, modular, and unmistakably Slash. Whether it’s on-screen in the app or out in the wild on merchandise and ads, the brand system scales with ease and consistency.
The result is a fresh brand that feels just as rewarding as the deals it delivers.
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Posted May 7, 2025
Developed a vibrant brand identity for the Slash food pickup app.
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Timeline
Oct 1, 2023 - Oct 15, 2023
Clients
Slash
