CLIENT – Slash TIMELINE – 2 weeks SERVICES – Branding & Identity Design PRODUCT – Slash App

Slash is a smart food pickup app designed to take the hassle out of ordering from your favourite restaurants—while adding a little extra flavour through exclusive savings. The brand needed a visual identity that could match its vibrant energy and effortless experience.

We crafted a playful yet clean brand system built around a cube—each side showcasing a distinct food icon: pizza, burger, and a drink. These abstracted forms come together to form a dynamic logo that’s memorable, modular, and unmistakably Slash. Whether it’s on-screen in the app or out in the wild on merchandise and ads, the brand system scales with ease and consistency.

The result is a fresh brand that feels just as rewarding as the deals it delivers.