Writing that connects, converts, and feels like you.
Writing about marketing is a huge passion of mine. I have completed around eight courses on digital marketing and content creation and written 100+ pieces of polished and strategic content on this topic.
Here are some of my recent articles:
Building Your Brand Online: Marketing Strategies for Alaska Entrepreneurs
Where it was published: FinSMEs
My Role in the Project: This piece was written for Digital Silk as a part of their marketing campaign. My process started with in-depth research into regional market trends, consumer behaviour, and the state's culture. In the article, I talked about cultural branding and offered some advice especially for Alaska entrepreneurs.
Find some valuable info about the value of cultural branding in this post!
Successful UX Redesigns and What We Can Learn From Them
Where it was published: The Lakewood Scoop
My Role in the Project: This is another piece I wrote for Digital Silk. It required a lot of research on the topic, going through different studies, and understanding what worked for the specific brands that were mentioned in the article.
I began by selecting case studies that reflected a variety of industries, then analyzed each redesign to extract practical lessons that the reader could implement in their redesign. In my writing, I tried to balance out the technical aspect with clear explanations and make sure that the content resonated with designers and business owners.
I believe in working hard and adding value through my writing.
From Haircuts to Handyman Help: How Local Businesses Have You Covered
Where it was published: FingerLakes1.com
My Role in the Project: This piece celebrated the versatility and importance of local service providers. I focused on creating a warm, community-driven narrative about the importance of supporting brands in our community. It was written for Yalwa.