I always write with the target audience in mind and do my fair share of research on publisher’s websites for promotional pieces.
A strong press release is all about clarity, structure, and value for the reader. Here are some press releases I wrote recently:
Tips for Selling on Locanto’s Platform
Where it was published: LatestLY
My Role in the Project: The press release focuses on giving some practical advice for people who are interested in selling on Locanto. It was written in an easy-to-understand and engaging tone.
When writing it, I closely followed the instructions they gave me and tried to connect to a wider audience.
This press release was written to promote Locanto.
Revolutionizing Business Efficiency with doForms: Simplifying Data Collection and Workflow Management
Where it was published: Business Insider
My Role in the Project: This press release focused on presenting doForms as a tool that makes data collection and workflow management easier for businesses. My role was to explain the product’s benefits in a clear and persuasive way.
Modula Warehouse Management Solutions Revolutionize Global WMS Operations
Where it was published: Barchart
My Role in the Project: For this press release, I researched Modula’s WMS offerings to find the features and benefits that are relevant to the audience.
I focused on creating a clear structure that balanced technical accuracy with readability. I refined the language to make sure it has a professional, engaging tone that effectively communicates the value of Modula’s solutions.