Aura - The Latest in Preventative Medicine

Connelly Rader

Web Designer

Framer

In 2024, Aura reached out looking for help with their website. They had worked with a branding agency and a developer to get a v1 up and running, but were left with a confusing, out-dated site that didn't speak to the professionalism and proficiency of their services.

A few of the things the team wanted us to focus on:

Our website is not coherent, not informative and does not disclose our current service updates

Poor lead generation flow

Poor User Experience

What they were looking for in a designer

A partner that has a broad scope of expertise and can take website related questions from our shoulders

Someone, who can listen to our ideas and to recommend what are the best practices, consult what to put where why, website structure, design elements and other crucial building blocks

Integrate the changes afterwards in Framer

We started with the homepage, giving it a cleaner design and highlighting the company's various Trustpilot reviews throughout. It instantly felt like a more established brand ready to take on a new market in NYC.

Connelly did a great job shaping our ideas in reality. He can get the job done with enough level of briefing, helps to navigate and to discover several visual solutions, and choose the one that works the best. Pleasure to work with. Alla, Project Lead at Aura