Short Video Edit for Social Media Ads – Reckitt (Indonesia)
Dimas Putera
SHORT VIDEO EDIT FOR SOCIAL MEDIA ADS – RECKITT BRANDS (DETTOL, VANISH, HARPIC, VEET) 🎬
📌 PROJECT OVERVIEW
During my 3-month period at a creative agency, I worked on editing multiple short-form videos (15s–60s) for Reckitt’s key brands to be used as paid ads on platforms like Instagram, Facebook, and TikTok. Each edit focused on visual clarity, brand consistency, and persuasive storytelling to maximize audience engagement within seconds.
🎬 WHAT I DID
• Crafted quick-cut edits tailored for social behavior
• Added dynamic product supers and CTA overlays
• Enhanced brand tone through color and motion graphics
• Optimized versions for mobile viewing (9:16)
🛠 TOOLS USED
Adobe Premiere Pro, After Effects, Photoshop, CapCut
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Posted Jul 26, 2025
Created scroll-stopping short ads for Dettol, Vanish, Harpic & Veet with bold edits, motion graphics, and clear messaging for social media.
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Timeline
Dec 23, 2024 - Mar 1, 2025
Clients
Reckitt
