📌 PROJECT OVERVIEW During my 3-month period at a creative agency, I worked on editing multiple short-form videos (15s–60s) for Reckitt’s key brands to be used as paid ads on platforms like Instagram, Facebook, and TikTok. Each edit focused on visual clarity, brand consistency, and persuasive storytelling to maximize audience engagement within seconds.

🎬 WHAT I DID • Crafted quick-cut edits tailored for social behavior • Added dynamic product supers and CTA overlays • Enhanced brand tone through color and motion graphics • Optimized versions for mobile viewing (9:16)

🛠 TOOLS USED Adobe Premiere Pro, After Effects, Photoshop, CapCut