I worked on this project during my time at a creative agency as a video editor. My role was to edit video content for Adidas' (Era Official Store Indonesia distribution) social media platforms, ensuring it aligned with the brand's visual identity and was optimized for formats like Instagram and TikTok. The editing process included selecting the best footage, creating a dynamic editing rhythm, adding light motion graphics, and applying color grading to match Adidas' signature style.

Edited short-form video content tailored for Era Official Store Indonesia distribution as a adidas social media platforms TikTok

Selected and organized footage to craft dynamic, engaging narratives

Applied motion graphics and transitions to enhance visual appeal

Performed color grading to align with Adidas’ brand identity

Adapted aspect ratios and pacing to suit various platform requirements

CapCut – for fast and flexible social media video editing

Adobe After Effects – for motion graphics and text animation

Adobe Photoshop – for image editing and graphic overlays