Brand Strategy for Natubo

Lucas

Lucas Vigneu

For NATUBO, a brand specializing in natural wooden surfboards, I developed a comprehensive visual identity and brand strategy that perfectly balances the product's technical excellence with its organic roots. I also created all the brand collateral and art direction, positioning NATUBO uniquely in the market with a clear, innovative aesthetic.
Project Role • Brand Designer Skills • Brand strategy, visual identity Deliverables • Logo, symbol, typography, color palettes, color associations, usage guidelines, projections, spacing, business cards, art direction for photo & video Site • In progress
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Posted Feb 2, 2025

Blending raw natural elements with refined technical expertise, this project crafts a unique identity for a surfboard brand that truly stands apart.