For years, the Center for Adoption Support and Education (C.A.S.E.) focused intently on its mission, achieving meaningful milestones in its work—but the brand wasn’t keeping pace. A fragmented identity, inconsistent logos, and a lack of communication protocols left C.A.S.E. without a cohesive graphic direction.

We dove into the heart of the organization, analyzing marketing strategies, priorities, and perceptions through in-depth interviews. These insights became the foundation for a refreshed brand identity.