Bridging Streetwear Style with the Prestige of Golf

Sheryl Tamayose

Bridging Streetwear Style with the Prestige of Golf

For the up-and-coming streetwear golf brand, STICKITIN, I developed a comprehensive branding package that captures the brand’s essence and bridges the gap between high-end streetwear and the prestigious sport of golf. STICKITIN, a phrase familiar to golfers as an encouraging mantra, "Just stick it in," employs a playful double entendre that resonates with the sport's culture while inviting curiosity.

Timeless, adaptable logo design with a sleek aesthetic.

Through a discovery session with the client, I crafted a series of logo marks designed to ensure adaptability and flexibility across various applications. The primary logo exudes minimalism and sophistication, aligning with STICKITIN’s vision of a high-end aesthetic. Its sleek black and white color palette, paired with a secondary green hue, symbolizes timelessness, the pristine fairways, and the prestige of golf.
Primary logo
Primary logo
Secondary logos
Secondary logos

Fun, youthful design.

Inspired by the playful separation of the brand name into "STIC KITIN," I collaborated with the client to create a simple stick-figure cat logo. This design nods to the brand's fun, approachable personality and lays the groundwork for a future product line aimed at younger golfers.
STICKITIN "Scramble" surface pattern
STICKITIN "Scramble" surface pattern
Ball markers
Ball markers
Golf tees
Golf tees
Golf tee packaging
Golf tee packaging

Branded Hat Design That Blends Sophistication with Playful Golf Charm

At the Shriners Children's Open at TPC Summerlin in Las Vegas, the branded STICKITIN hat showcased a perfect balance of sleek sophistication and playful charm. The front of the hat features the minimalist black-on-black primary logo, exuding refinement, while the brim is accented with the scramble logo ball marker, adding a touch of golf-inspired practicality. On the back, the woven label on the snapback displays the whimsical KITIN logo, highlighting the brand's fun and approachable personality.
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Posted Feb 2, 2025

Developed a comprehensive branding package that captures the brand’s essence and bridges the gap between high-end streetwear and the prestigious sport of golf.

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