Flore first named Florence.K Cosmetics; is a middle sized initiative in Kenya, the county of Kiambu with the aim of expansion. The owner Florence was referred to me by a friend who I had worked with before. On the meeting we had with Florence, I saw the plan she had for the brand and since she first came for consultancy. I realized that her two main objective were to evolve from her old brand and to have a more memorable name for her brand. She wanted to rebrand but first start with the logo and product packaging.

I created a logo for visual identity that could be memorable and one that will easily communicate with the target audience. As she likes flowers and wanted a minimalist logo, I decided to come up with something around her idea.

I need a minimalist logo to show my business as a strong brand. This will help me show my clients where my business is heading. Also find me a well budgeted packaging design that will be fairly cost effective; the packaging design should also have a good shelf presence. I will be glad to have these designs on a plastic jar container, and please send me 2 different plastic jar branded neatly with the design.

Building a strong and simple yet fancy identity and packaging design. It includes 2 visible colours when integrated; The colour purple is often associated with royalty, nobility, luxury, power, and ambition. Consequently, it brings up a feeling of trust and reliability. Purple's rarity also gives it an air of mystery. This with the cormorant font, gives this brand quick readability, visibility and good shelf presence.