Lottery App| Influencer Marketing
Oriana Villalobos
Lotto in your pocket 💰
ABOUT THIS PROJECT
As an account manager at Alkimiads, I managed 360 Campaign process through acquiring talent, contract execution, content curation, and insights reporting, I collaborated with Senior Account Manager to generate KPI reports and conducted data analysis for key client accounts.
SERVICE
✓ Talent Search & Curation
✓ Content Guide
✓ Campaign Management
✓ Insights & Learning Analysis Presentation
CAMPAIGN
A market leader in mobile lottery in Spain and Mexico, wanted to increase awareness to their Holiday deals. We created the hashtag #GorditodeNavidad and collaborated with one of the biggest Gamers in Mexico.
Duration: 3 Months + Content Ownership
Country: Mexico
Platform: Twitter and Instagram
INSIGHTS & LEARNING ANALYSIS
The influencer's regular engagement rate is 2.4%, and the campaign achieved 2.9%, an increase of 0.5%.
Positive comments were received for the brand.
The campaign reached over 7,000 people organically and generated over 200 interactions with the content.
Natural content was published, showing the influencer's personality while highlighting the product's benefits.
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Posted Aug 21, 2023
Managed 360 Campaign process through acquiring talent, contract execution, content curation, and insights reporting.
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