MoneyGram| Influencer Marketing
Oriana Villalobos
Give your mom the best, send her money through MoneyGram 💕
ABOUT THIS PROJECT
As an account manager at Alkimiads, I managed 360 Campaign process through acquiring talent, contract execution, content curation, and insights reporting, I collaborated with Senior Account Manager to generate KPI reports and conducted data analysis for key client accounts.
SERVICE
✓ Talent Search & Curation in 3 Markets
✓ Content Guide
✓ Campaign Management
✓ Insights & Learning Analysis Presentation
CAMPAIGN
MoneyGram, your global financial partner, bridges the gap with digital and in-store services. We joined forces with three U.S. influencers, each with their moms abroad, to deliver a powerful message: "Moms deserve the best." Use MoneyGram to send love and money, showing that distance can't break the bond.
Duration: 1 Month
Country: United States
Platform: Instagram
INSIGHTS & LEARNING ANALYSIS
The campaign Successfully reached +103K clicks.
We exceeded our click-through rate expectations, as a result of the optimization of the campaign.
The campaign reached +5M unique users.
Gaby Asturias had a great organic performance, being the talent that got the most clicks, interactions and impressions.
Influencers delivered extra frames of content as bonus.
The campaign had a short execution time, but the results were very positive in terms of awareness and performance.
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Posted Aug 22, 2023
Managed 360 Campaign process through acquiring talent, contract execution, content curation, and insights reporting
