Give your mom the best, send her money through MoneyGram 💕

ABOUT THIS PROJECT

As an account manager at Alkimiads, I managed 360 Campaign process through acquiring talent, contract execution, content curation, and insights reporting, I collaborated with Senior Account Manager to generate KPI reports and conducted data analysis for key client accounts.

SERVICE

✓ Talent Search & Curation in 3 Markets 

 ✓ Content Guide 

✓ Campaign Management 

✓ Insights & Learning Analysis Presentation

CAMPAIGN 

MoneyGram, your global financial partner, bridges the gap with digital and in-store services. We joined forces with three U.S. influencers, each with their moms abroad, to deliver a powerful message: "Moms deserve the best." Use MoneyGram to send love and money, showing that distance can't break the bond.

Duration: 1 Month

Country: United States 

Platform: Instagram

INSIGHTS & LEARNING ANALYSIS

The campaign Successfully reached +103K clicks.   

We exceeded our click-through rate expectations, as a result of the optimization of the campaign.   

  The campaign reached +5M unique users.  

Gaby Asturias had a great organic performance, being the talent that got the most clicks, interactions and impressions. 

Influencers delivered extra frames of content as bonus.

The campaign had a short execution time, but the results were very positive in terms of  awareness and performance.