MGM is an earthmoving company based in Tandil, Argentina. The project involved developing a solid and functional visual identity aligned with the brand's industrial and operational character.
The identity centers on a "no-nonsense" approach, conveying trust and technical precision through bold geometric forms. The visual system features a high-legibility sans-serif typeface and a monogram that synthesizes land transformation and movement.
MGM is an earthmoving company based in Tandil, Argentina. The project involved developing a solid and functional visual identity aligned with the brand's ind...