Beyond the Paywall

I was the product lead, writer, and face of the company's first newsletter. I led a company-wide exercise during the ideation process that included a persona workshop and product brainstorm. I also did an independent comparison of nearly a dozen industry news products.

I used this information to form a clear voice and content strategy to serve our target audiences: top newsroom leaders, major funders, and audience and membership managers. The newsletter is now the company's most far-reaching communication channel, a tool for conversion, and subscriber count grew by ten percent each month.

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