BlueDot is the first outbreak intelligence platform that provides governments, corporations, global and industry leaders like Reckitt with the insights to swiftly detect, assess, and respond to outbreaks. I was asked by BlueDot to develop a template for their case studies and write their first ever major case study with Reckitt. Reckitt was one of their top customers, a global leader in FMCG.

The ask was to transform an interview with a top executive from Reckitt into a shareable case study, while developing in the process a template for future use cases.

See here the final result: