Aroca : Unified Branding for a Multi-Company Conglomerate
Strengthening Brand Recognition Across Diverse Ventures
Challenge
The challenge was to create a comprehensive branding architecture for Aroca Group, a conglomerate with multiple sub-brands.
The design needed to unify the visual identity across all sub-brands while maintaining individual brand recognition
Goal
Develop a unifying visual identity for Aroca Group, symbolized by a distinctive "R" icon.
Ensure the branding architecture seamlessly connects the diverse sub-brands and enhances overall brand recognitio
Result
Successfully crafted a cohesive branding architecture featuring the distinctive "R" icon, symbolizing unity across all sub-brands.
The strategic approach has strengthened Aroca's presence and brand recognition across its various business ventures, creating a consistent and impactful visual identity.
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Posted Jan 21, 2025
Successfully crafted a cohesive branding architecture featuring the distinctive "R" icon, symbolizing unity across all sub-brands.
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