Brand Identity Showcase: Pulp Smoothie Sharing

Brand Identity Showcase: Pulp Smoothie

Sharing my latest branding project for Pulp Smoothie—a modern visual identity crafted to elevate brand recognition in a competitive beverage landscape.

The objective was to translate natural freshness into a cohesive visual language. Through custom typography, a fruit-inspired palette, and streamlined graphic elements, the design captures both energy and authenticity across print and digital media.

Open for Critique:

As I refine this case study, I’d love to hear your professional thoughts:

How effectively does the color strategy communicate freshness?

Is the typographic hierarchy balanced across packaging and digital mediums?

Any feedback on system cohesion or composition is deeply appreciated!