To analyze electric vehicle market trends in India, assess state-wise adoption rates, and identify key factors driving EV growth through both primary data analysis and secondary market research.
Description:
The project combines quantitative sales data analysis with qualitative market research to provide a comprehensive view of India's EV landscape. The analysis is visualized through an interactive Power BI dashboard featuring primary and secondary analysis.
Primary analysis examines sales volumes, penetration rates, and regional variations, while secondary research explores market dynamics, infrastructure development, and policy impacts. The dashboard integrates data visualization tools including trend lines, comparative charts, and geographical mapping to present insights effectively.
Key Insights:
EV Sales show strong growth trajectory, reaching 2.1M units with penetration rates up to 7-8% in leading states
Karnataka and Tamil Nadu emerge as top performers due to robust infrastructure and supportive policies
Government incentives significantly impact adoption rates
Infrastructure development is crucial for market growth, with successful states showing balanced distribution of charging stations
Market entry recommendations emphasize the importance of infrastructure partnership and policy alignment for successful market penetration
Analyzed EV market trends in India, assessed state-wise adoption rates, and identify key factors driving EV growth through both primary and secondary analysis.