Graphic Design for Food Market

Shadi El Asaad

Graphic Designer
Content Creator
Adobe InDesign
Adobe Photoshop
Figma
Manifesto Market

Overview

I worked with Manifesto Market to create visually compelling content for both in-store and social media, aligning with their vibrant and playful brand identity. The goal was to enhance customer engagement during events and provide clear, eye-catching communication.

In-store Posters

For the Taco & Tequila Tuesdays event, I designed a detailed taco map poster, guiding visitors through an exploration of international taco creations from participating restaurants. Each taco was a creative fusion inspired by its respective cuisine, such as shawarma tacos, sushi tacos, and BBQ tacos. The map provided a seamless way for customers to navigate the market while sampling unique flavours.
These graphics were displayed prominently, reaching over 5,000 daily passers-by at Potsdamer Platz and encouraging event attendance.

Social Media Posts & Stories

I created dynamic social media assets, including posts and stories, to promote events like Paloma Weekend, Sake Matsuri Festival, and Negroni Week. Each design adhered to Manifesto’s bold, vibrant visual identity, featuring striking typography, colourful gradients, and event-specific imagery.
These campaigns drove a 4X increase in Instagram followers within six months, significantly boosting brand visibility and online engagement.
Sake Matsuri Festival IG Post
Sake Matsuri Festival IG Post
Paloma Weekend FB Cover
Paloma Weekend FB Cover
Opening Times IG Post
Opening Times IG Post
Hip Hop Session FB Cover
Hip Hop Session FB Cover
Negroni Week IG Story
Negroni Week IG Story
Delivery Announcement IG Post
Delivery Announcement IG Post
Paloma Weekend IG Story
Paloma Weekend IG Story

Results

The graphic design assets I created for social media drove a 4X increase in Instagram followers within six months, significantly boosting Manifesto Market’s brand visibility and engagement. Additionally, the in-store posters and graphics successfully promoted seasonal events, capturing the attention of over 5,000 daily passers-by at Potsdamer Platz and encouraging greater foot traffic to the market."
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