Digital Marketing & Data Stack Maturity Assessment

Fashion Retail | US$ +20 Bi Revenue Client

Challenge: Deliver a maturity assessment of the company’s Marketing maturity level, deep diving into the company’s data & tech stack and connecting technical recommendations to the overarching strategy

Role & responsibilities: Project director, communication with department heads, supervision of 4 consultants.

Achievements: Definition of a clear roadmap of technical recommendations to increase their digital maturity, highlighting the financial contribution of each recommendation to the longer-term strategy.