Digital Marketing & Data Stack Maturity Assessment
Henrique Barbalho
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Posted Mar 25, 2024
In depth, 8-week assessment of marketing operations maturity, focusing on the data & martech stack.
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Fashion Retail | US$ +20 Bi Revenue Client
Challenge: Deliver a maturity assessment of the company’s Marketing maturity level, deep diving into the company’s data & tech stack and connecting technical recommendations to the overarching strategy
Role & responsibilities: Project director, communication with department heads, supervision of 4 consultants.
Achievements: Definition of a clear roadmap of technical recommendations to increase their digital maturity, highlighting the financial contribution of each recommendation to the longer-term strategy.