Palette Landing Page
Jeffrey Lem
Designed a landing page for an AI design tool that breaks away from conventional tech aesthetics. The goal was to make artificial intelligence feel approachable and human, helping bridge the gap between powerful technology and everyday design work.
Design Approach:
Warm, inviting color palette with terracotta accents
Soft, layered shadows for depth
Clean typography balancing professional with approachable
Thoughtfully placed testimonials creating visual rhythm
Key Design Decisions:
Chose warm terracotta over typical tech blues to humanize the AI aspect
Used ample white space to keep the interface feeling light and accessible
Balanced technical features with human stories through testimonials
Maintained premium feel while avoiding cold, corporate aesthetics
Tools Used:
Figma for UI design
Figma Plugins
VisualElectric for the image
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Posted Nov 22, 2024
Redesigning how we view AI tools: warm, human, and approachable. A landing page that transforms complex technology into an everyday design companion.
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