Global Equipment Solutions (GES) is a Middle East–based consulting and real estate-focused firm operating across complex, high-value markets. They needed a modern, authoritative website that clearly communicated their strategic positioning, global expertise, and credibility—while remaining flexible for future growth.
The existing site lacked clarity, visual hierarchy, and conversion structure. My role was to redesign and rebuild the website in Wix Studio, delivering a refined digital presence aligned with GES’s high-performance consulting brand.
Objectives
Redesign the website with a premium, corporate aesthetic
Clearly communicate GES’s value proposition and consulting framework
Improve content structure, readability, and user flow
Build a scalable Wix Studio setup for future pages and services
Optimize the site for performance and responsiveness across devices
My Role
Wix Studio website design & development
UX/UI strategy and page layout optimization
Content structure refinement and visual hierarchy
Responsive design for desktop, tablet, and mobile
Basic on-page SEO foundations
Process & Execution
I began by analyzing GES’s positioning, target audience, and competitive landscape in the Middle East consulting and real estate space. Based on this, I designed a clean, confident interface that balances professionalism with modern visuals.
Using Wix Studio, I:
Created a structured layout with strong typographic hierarchy
Designed custom sections to highlight GES’s consulting approach and global experience
Improved navigation to make services and insights easier to explore
Ensured full responsiveness with precise breakpoint control
Optimized page speed and layout consistency across devices
The final build allows the GES team to easily scale content while maintaining a consistent brand experience.
Results
A polished, enterprise-level website aligned with GES’s brand authority
Improved clarity of messaging and service offerings
Stronger first impression for international and Middle East clients
A future-ready Wix Studio setup built for growth and content expansion