We centred the brand around three key pillars: flexibility, transformation, and continuity - core aspects of both body and mind. To reflect these principles, we designed the infinity monogram by combining the letters 'c' and 'o', aligning the brand visually with Connect core values.

The main color chosen for Connect, coral red, embodies self-love. The secondary palette, featuring green, blue, and yellow, draws from health, nature, education, and energy.

My choice of Proxima Nova Bold and Proxima Nova Light Italic fonts captures the essence of stability and adaptability for the brand.

. Co-live, the studio's mission to form a community and help it through workshops and trainings, for which we picked the vibrant yellow color, and developed banners and ads for its events.

. Co-heal, for which I designed recycled material packaging for its essential oils and creams.

. Co-educate, the educational program that Connect offers, for which I developed a series of print material and stationery to serve as promotional items.